Just Play

England Football Snickers Protein Just Play! Centres are set up to give the casual footballer a chance to just turn up to a venue and play football. The Just Play kickabout is recreational football at its best – it’s about turning up for an hour of exercise and a bit of fun. Its football for those who can’t or don’t want to commit to an eight-month long season of matches and training.

We want to hear your own ideas around what the centres could be, but some example sessions we could support include;

  • A grassroots football club who want to offer a social kickabout for its parents and coaches – why not think about targeting the mums as well?
  • A group of colleagues who want to organise a weekly kickabout after work
  • Leisure Centres looking to offer football/futsal sessions for its customers
  • Organisations wanting to start up a walking football session
  • A recreational sessions for a specific target group within your community

Whether you already have a group of interested participants or you’re looking to provide an opportunity for those in your local community then we want to hear from you and in return we can offer a range of benefits to getting involved;

  • Equipment pack – Each centre will receive 5 Nike Footballs, a set of branded bibs, cones and a marketing banner giving you all you need for a successful session.
  • Digital marketing library– You will be provided with access to a range of digital marketing assets including A4 & A3 Posters, A5 Leaflets, Social, Digital & Email Signatures to help you promote your new centre.
  • Just Play! organiser kit – Each organiser will receive Nike branded kit including t-shirt, shorts, pants and rain jacket to ensure you look the part, whatever the weather!
  • Just Play! organiser support – Guidance and support provided to all session leads to help maximise delivery.
  • FA events platform – A new digital platform upon which you simply and easily organise your kickabouts, leaving more time for the fun stuff, like playing football.
  • National promotion – The FA & Mars will help promote the programme nationally helping to attract potential new participants to your kickabouts.

For more information about England Football Snickers Protein Just Play! Centres please download this document.

Applications to deliver a Just Play! Centre can be made here